Google Search Console
See how Google discovers, indexes, and displays your website. Search queries, impressions, clicks, rankings, and indexing information help reveal how your site is performing in search.
MWD WEBSITES
Web Design • SEO • WordPress
SEO STRATEGY
Build a Website Search Engines Can Understand
Search visibility starts with the foundation of your website. I consider how your pages, content, structure, and technical setup work together to create a site that makes sense to visitors and gives search engines the information they need to understand what your business offers.
SEO Services
Getting found starts with giving search engines a clear understanding of your website. I build SEO into the structure, content, and technical foundation so your site can communicate what you offer while creating a better experience for the people searching for it.
01
THE FOUNDATION
On-Site SEO
On-site SEO is about making your website clear to both people and search engines. It starts with how your pages are organized and continues through the words you use, how pages connect, and how important information is presented.
01
Site Structure
Organizing pages and content into a logical hierarchy so visitors and search engines can understand how everything fits together.
02
Keywords & Search Intent
Using the language your audience actually searches for and aligning important pages with what people are looking for.
03
Title Tags & Meta Descriptions
Creating clear page titles and descriptions that communicate what each page is about and encourage people to click from search results.
04
Headings
Using H1, H2, and H3 headings to give each page a clear content hierarchy and make information easier to scan.
05
Permalinks
Keeping URLs short, descriptive, and easy to understand rather than relying on complicated or automatically generated addresses.
06
Internal Links
Connecting related pages throughout your website so visitors can discover relevant information and search engines can better understand the relationship between your content.
07
External Links
Linking to trustworthy, relevant sources when they add value or provide useful context for your visitors.
08
Images & Alt Text
Using descriptive image names and alternative text to make your content more accessible while giving search engines additional context.
09
Readability
Structuring content with clear language, manageable paragraphs, lists, and useful formatting so visitors can quickly understand what you’re saying.
10
Schema & Structured Data
Adding relevant information that can help search engines better identify what a page represents, such as an article, service, product, or organization.
11
Mobile Experience
Making sure pages, content, navigation, and interactive elements work properly across phones, tablets, and larger screens.
12
SEO Tools
Using tools such as Yoast SEO or Rank Math to manage important SEO settings and provide guidance while content is being created.
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On-site SEO gives every page a clearer purpose, helping search engines understand your content while making it easier for visitors to find, navigate, and act on the information that matters.
Built to Work the Way You Need
Getting found online takes more than simply showing up in search results. I build focused SEO strategies that improve visibility, attract qualified traffic, and connect your business with the right customers, helping strengthen rankings and drive long-term growth.
The YOAST Plugin
Good SEO requires attention to dozens of small details, and Yoast SEO brings many of those details into the WordPress editing experience. From page titles and meta descriptions to XML sitemaps, structured data, and content guidance, it provides a practical foundation for managing the SEO elements of your website as it grows.
01
CONTENT
Content & Keyword Optimization
Yoast helps evaluate the content on each page and provides practical guidance for making it clearer, more focused, and better aligned with the searches you want to appear for.
- Focus Keyphrase Checks how your target phrase appears across important areas of the page.
- Keyword Distribution Looks at how naturally your keyphrase is used throughout the content.
- Synonyms & Related Phrases Helps account for related language instead of relying on one exact phrase.
- Readability Reviews sentence length, paragraphs, transitions, and passive voice.
- Inclusive Language Provides suggestions that can help make your writing more accessible.
02
STRUCTURE
Linking & Site Structure
Your pages should not exist in isolation. Yoast helps you understand how content connects throughout your website and where important pages may need stronger internal relationships.
- Internal Link Counter Shows how many internal links point to and from your content.
- Link Suggestions Suggests related pages and posts to consider linking while you write.
- Cornerstone Content Identifies your most important content so it can receive additional attention.
- Orphaned Content Helps identify pages that have no internal links pointing toward them.
03
TECHNICAL
Schema & Technical Markup
Some of the most important SEO work happens behind the page. Yoast automates several technical elements that help search engines interpret and crawl your website.
- Schema Graph Provides structured data that helps describe your pages and their content.
- Rich Results Supports structured content that may qualify for enhanced search appearances.
- XML Sitemaps Creates and maintains sitemaps that help search engines discover your pages.
- Canonical URLs Helps identify the preferred version of a page when similar URLs exist.
04
MANAGEMENT
Search Management & Integrations
Yoast also brings useful search previews and management tools into the WordPress workflow, giving you more control over how your content is prepared and maintained.
- Google Preview Preview how your page can appear in search results across devices.
- Redirect Manager Manage redirects when URLs change and help prevent unnecessary 404 errors.
- Search Integrations Connect with tools such as Semrush and Wincher for additional research and insights.
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Yoast brings many important SEO tasks into one place, making it easier to optimize content, connect related pages, and manage the technical details that help search engines understand your WordPress website.
The GOOGLE PLatform
Google provides the tools that help you understand how your website is discovered, indexed, and performing in search. From Search Console and Analytics to Business Profile and PageSpeed Insights, these platforms offer valuable insight into how people find your business, what they do once they arrive, and where your website can improve.
GOOGLE TOOLS
Site Kit by Google
Site Kit connects your WordPress website with Google’s major tools in one place, bringing useful information together so you can see how people are finding and using your site.
- Search Performance See what people are searching for and which pages are bringing them to your site.
- Traffic Patterns Understand where visitors are coming from, when they visit, and how they move through your website.
- Audience Insights Connect information from Google services to better understand who is interacting with your business online.
- Better Decisions Use real data to make smarter decisions about content, advertising, timing, and where to focus your efforts.
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The goal isn’t simply to collect numbers. It’s to connect the right information so you can see where people are finding you, what they’re interested in, and what is actually working, giving you better insight for the decisions you make next.
GOOGLE ECOSYSTEM
Establishing Your Online Search Presence
Being visible online means more than having a website. I help establish the Google tools and connections that give your business a stronger presence across Search, Maps, and other Google services while creating useful information you can use to make better decisions as your business grows.
Google Business Profile
Establish your business across Google Search and Maps with accurate information, services, photos, hours, reviews, and other details customers use when deciding where to go.
Google Analytics
Understand what happens after someone reaches your website, including where visitors come from, which pages they use, and which channels are contributing to your goals.
Google Site Kit
Connect important Google services directly to WordPress so useful search, traffic, and performance information can be viewed together from one place.
PageSpeed Insights
Review how individual pages perform across mobile and desktop and identify opportunities to improve loading, responsiveness, and the overall user experience.
Google Ads
Connect paid search with your broader online presence to understand where advertising brings visitors from and which campaigns are helping generate meaningful results.
Google Merchant Center
For ecommerce businesses, connect your product information with Google so products can be presented across Google’s shopping and product experiences.
Google Tag Manager
Manage tracking and marketing tags more efficiently, making it easier to maintain measurement tools as your website and marketing needs evolve.
Google Trends
Explore what people are searching for and how interest changes over time, helping uncover seasonal patterns, topics, and opportunities worth investigating.
Looker Studio
Bring information from different sources into visual reports and dashboards so important trends and search data are easier to understand and act on.
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Connecting the right Google tools gives you a clearer picture of how your business is being discovered online, where your visitors come from, and what they respond to, turning search and website data into information you can actually use.